Published: Fri, May 12, 2017
Sci-tech | By Carrie Guzman

Xiaomi opens doors to new 'Mi Homes'

Xiaomi opens doors to new 'Mi Homes'

The Chinese tech giant plans to open another 100 Mi Stores in other major cities within two years.

The maiden "Mi Home" store in Bengaluru is located on the lower ground floor of the posh Phoenix MarketCity Mall and is in close proximity to local mobile retailer Poorvika and Apple's iStore (operated by Reliance Digital). The store will officially open for public starting from May 20, 2017. During the last Mi Fan Festival (MFF) in April 2017, Xiaomi had over 500,000 walk-ins across its stores and also set a new record of 24,000 walk-ins in a single day at its newest Mi Home in Beijing.

If a product is out of stock at the store, Xiaomi will give you a code, which can be redeemed in the online store to buy the product.

The Mi Store will shelf smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products from Xiaomi launched in India.

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For those who don't know, Mi Home stores are Xiaomi's offline retail store that has Xiaomi's latest products are physically available for hands on experience and sales. Speaking at the launch, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said Mi Home stores are built on their Internet+ new retail concept, and will have efficiencies similar to the online channel. The company had applied for the single brand retail store license previous year and in February was expecting of getting the own branded outlets in India soon. The company promises that if a phone is out of stock in the store, then an F-Code will be given to customers to let them purchase the phone on priority on the Mi.com website. It has some 70 of them in China and considers them a success in its home market as millions of people have visited those stores.

Xiaomi's Mi Home was first introduced in China past year. He pointed out that in China, Mi.com is the third largest e-commerce company, behind Alibaba and JD.com.

With Mi Home stores, Jain claims that Xiaomi is able to bring down the costs and offer products at the same prices to the customers, so it doesn't have to create a separate product for offline. The company has established two assembly units via its contract manufacturing partner Foxconn, which now makes four of the most popular Xiaomi smartphones sold in India at the plants in the southern Indian state of Andhra Pradesh.

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