Published: Sun, May 14, 2017
Sci-tech | By Carrie Guzman

Apple acquires AI firm Lattice Data for $200mn

Apple acquires AI firm Lattice Data for $200mn

Data-crunching startup Lattice Data has been acquired by Apple, as the battle for machine learning talent continues between big tech companies.

Not much data is available about the deal but from what we have been able to gather, around 20 engineers from the smaller company have joined Apple and the deal is being said to have cost the Cupertino giant somewhere around $200 million.

According to a report today out of TechCrunch, Apple has acquired Lattice Data, a company that specializes in artificial intelligence where it relates to so-called "dark data".

"Apple buys smaller technology companies from time to time and we generally do not discuss our goal or plans", TechCrunch quoted a company spokesperson as saying. The company says that it does so with "human-caliber quality and machine caliber scale". And around 70-80 percent of that data is dark or unusable.

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The applications that Lattice outlines on its website also suggest potential use in analyzing data for use in Maps and self driving vehicles; HealthKit and ResearchKit; camera logic and processing as well as Internet data document search.

So basically, you have data that isn't particularly useful and then in comes Lattice Data and poof!

DeepDive is aimed at "extracting value" from various "dark data" sources, serving, as the firm's site explains, as a "programming and execution framework for statistical inference, which allows us to solve data cleaning, extraction, and integration problems jointly".

It is unclear who Lattice has been working with, or how Apple would intend to use the technology that can be used for AI, medical research, and more, the report noted.

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