Published: Thu, May 18, 2017
Money | By Armando Alvarado

Facebook launching new updates to reduce clickbait

Facebook launching new updates to reduce clickbait

"Posts with clickbait headlines will appear lower in News Feed".

So, in addition to its ongoing fight against fake news, Facebook has pledged to combat government-led "information operations", which are state-affiliated campaigns to sow disinformation and spread propaganda. Before this, Facebook only down-voted Pages and domains when they've repeatedly posted clickbait content.

We addressed this similarly to how we previously worked to reduce clickbait: We categorized hundreds of thousands of headlines as clickbait or not clickbait by considering if the headline exaggerates the details of a story, and separately if the headline withholds information.

In the wake of the contentious United States election past year and the explosion of fake news, spam, and misinformation campaigns, Facebook is grappling with just how far reaching its influence is and how little control it exerts over bad actors on its platform.

Facebook is all set with its new filtering scheme to recommence its battle against the clickbait posts, by providing a more precise information regarding which post is to be cracked down from the News Feed.

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Finally, Facebook announced that it is also expanding these features to other languages with plans to add more in the future.

The company outlined steps it's taking to do so in a blog post Wednesday. Posts that use the identified phrases are likely to be branded as clickbait - and Facebook Pages and domains that make these posts consistently were down-voted in the feed. This isn't the first time Facebook is addressing the issue, so today's update is basically an improvement over what's been done before. If the user didn't return to Facebook quickly, it suggests that the article is valuable and not the poor quality content associated with clickbait.

Due to the nature of links being shared on social media platforms like Facebook, it's hard to tell what an article is about especially when clickbait headlines are being used.

Facebook says that it has learned from experience that it makes more sense to identify different signals to help detect clickbait.

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