Published: Sat, May 20, 2017
Sci-tech | By Carrie Guzman

Spotify Buys French AI Startup To Boost Music Recommendations

Spotify Buys French AI Startup To Boost Music Recommendations

Yesterday, Spotify announced that it will acquire the machine learning startup Niland, and by betting on that particular approach to a common problem, it has begun to establish itself as increasingly distinct from competitors like Apple Music, Amazon Music Unlimited, and Pandora. Since January, it has picked up blockchain startup Mediachain, content recommendation startup MightyTV and audio detection startup Sonalytics. Niland, on the other hand, has been researching on ways to extract meaningful information from raw music content in order to form connections with other music.

In a statement Spotify said: "We are pleased to welcome Paris-based machine learning startup Niland to the Spotify family".

"We couldn't imagine a better partner for our next chapter", said Tardie, Charbuillet, and Pages in a blog post.

The team from Niland will help the Swedish-based music platform innovate and improve its "personalization technology" resulting in more music discovery.

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"We are very proud to join this experienced team that combines cutting-edge science, engineering and design".

Personalized playlists like Discover Weekly and Release Radar have become incredibly popular over the past few years, and they are a beloved differentiator for the company, so anything that can be done to make them even better is likely worth whatever price Spotify paid for Niland, which wasn't released.

Spotify has more than 100 million listeners. In acquiring Niland, however, Spotify is further heating up its battle with Apple Music to provide the must accurate and refined recommendations to users.

CNBC reported last week that Spotify is considering a direct listing on the New York Stock Exchange (NYSE) when it goes public before then end of this year or early in 2018.

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