Published: Fri, June 02, 2017
Money | By Armando Alvarado

YouTube bans 'hateful' videos from making money via its advertising network

YouTube bans 'hateful' videos from making money via its advertising network

What this means is that making fun of something even for satirical or comedic purposes - as part of a sketch show or as a prank video - if it contains vile or inappropriate behavior or imagery of family entertainment characters, your video will be demonetized. In case a particular piece of content is deemed "hateful" but satisfies YouTube's Terms of Service and Community Guidelines, it can still remain on the platform, even though it won't be eligible for advertising.

As is commonplace when dealing with user-generated content networks of serious scale, we'll have to wait and see how the policies are enforced to know the practical impact, but it is high time that YouTube took a firm stance on this issue - both for advertisers and content makers.

However, many found the rule changes - now suddenly brought to the forefront - stifling.

But YouTube has been taking steps to gain back advertisers and creator's trust.

In a bid to keep advertisers happy and allow content creators to make money, YouTube is giving greater control to advertisers over where their ads appear and expanding the restrictions for vloggers over videos to earn advertising revenue.

It describes "hateful" content as any video that promotes discrimination or "disparages or humiliates" people on the basis of their race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or "other characteristic associated with systematic discrimination".

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YouTube has also added several items to its list of ad-unfriendly qualities, including hate speech, inflammatory speech, and situations that depict notable family-friendly characters in inappropriate ways (the creators of those weird Spiderman and Elsa videos should be careful.) To help creators navigate all these guidelines, it has set up a new course within its Creator Academy based around the topic of ad-friendly content. For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language". To some, this may be considered a form of censorship as the firm is hitting where it hurts the most - the bank balance.

However, the announcement has met with some criticism.

In addition, gaming was called into question.

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It first promised to take action in March, ensuring that hateful content can not be monetized.

"Broadcast Yourself but based on these guidelines that restrict you from doing so", commenter Tom Clinton said.

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