Published: Sat, June 03, 2017
Life&Culture | By Rose Hansen

Facebook To Launch New Messaging App For Teens

Facebook To Launch New Messaging App For Teens

These references reportedly mention an app called "Talk" that will be targeted at young teenagers who may not presently use the company's Messenger app.

Code spotted inside the main Facebook app contains some pointers to plans by the company to launch a new chat app aimed specifically at teens.

Here's what we know about Facebook Talk.

While the parental controls in the new messaging app may turn some teens off due to limitations on their freedom on the social media, the service may be helpful to parents who are anxious about their inability to monitor to whom their kids talk to online.

The app will reportedly have family-oriented tools and games. Teens wouldn't need to create a Facebook profile and their accounts would not be publicly searchable.

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It will also include games and masks that teens can use when talking to each other.

While parental controls are likely to scare off many older teens, the service may prove attractive to parents with younger teens who are anxious about their inability to monitor what they get up to online. Why bother with Talk when you can Snapchat? Why bother sending messages when streaks are the new way to communicate?

Facebook Inc (NASDAQ:FB) is waging an all-out war against Snap Inc (NYSE:SNAP), which is the clear favorite of younger audiences, including directly copying every major Snapchat feature. However, parental controls in the app may also turn some teens off.

The issue, once again, is if Facebook has the pull to get teens to hop on board. The app is said to be a bid on Facebook's part to lure back teenagers who have largely fled the service, one that will draw in parents to ensure they have control over their kid's messaging habits.

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