Published: Thu, June 08, 2017
Sport | By Gary Shelton

Kellogg fights Kokkinakis over 'Special K' trademark

Kellogg fights Kokkinakis over 'Special K' trademark

Cereal giant Kellogg's is suing tennis player Thanasi Kokkinakis over his use of the nickname Special K in his native Australia.

Kellogg's, which has owned the rights to the Special K trademark in Australia for 59 years, launched court proceedings with the 21-year-old professional to prevent him using the Spacial K as part of a branding campaign.

A federal court in Adelaide deferred the case of mediation.

"His association (with the brand) could help, but at the end of the day it's a trademark that we own and we want to continue to own", said a Kellogg spokeswoman, referring to Kokkinakis.

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If the matter goes to trial, it remains to be determined where it will be heard, with Kellogg's asking for it to be listed in Sydney and counsel for Kokkinakis preferring Adelaide.

Kokkinakis tweet suggested that along with his followers, he too is quite amused by the news.

Kokkinakis has reached a career-high world No. 69 in the ATP rankings but has been setback in his progress by a series of injuries over the past year or so. He and fellow Australian Nick Kyrgios have teamed up in doubles since they were juniors. Last month, he returned to Grand Slam action for the first time since the US Open in 2015 when he competed in the French Open losing his first round match in four sets.

Nishikori won the contest 4-6 6-1 6-4 6-4 at Roland Garros.

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