Published: Sun, June 18, 2017
Hi-Tech | By Grace Becker

Apple sees autonomous cars as 'core' technology

Apple sees autonomous cars as 'core' technology

Cook said in a television interview that the company is focusing more on the core technology required for an autonomous system, rather than on developing an entire vehicle itself.

Now the CEO has also confirmed the same, mentioning that Apple is focusing on autonomous systems, though he also mentioned that it is one of the most hard Artificial Intelligence (AI) projects that the company is currently working on. And, some say, whereas Apple's success with the iPhone came at a time when most people didn't have cellphones, the market for cars is already saturated, raising questions about how much money Apple could really make by selling actual cars. Modern vehicles are becoming increasingly computerized and connected, and this trend is starting to change the way cars are repaired, serviced, and modified.

In an interview with Bloomberg, Apple CEO Tim Cook confirmed the company is developing a self-driving system for cars, putting it in a race with rival tech giants such as Alphabet (Google's parent) and Intel as well as ride-sharing giants Uber and Lyft and numerous major automakers.

"We sort of see it as the mother of all AI projects, although it's probably one of the most hard AI projects to actually to work on and develop".

IOS 11 can automatically delete apps to save space
Now, we are not saying that Apple has made changes to iOS 11 deliberately to bypass "screenshot alert" feature on Snapchat . The first iPhone 5 went on sale almost five years ago and was the last Apple smartphone to be overseen by Steve Jobs.

It's true that the company only recently received a permit for testing self-driving cars in California, and that a host of other firms have been out on the road for years now. But the project was beset by cost overruns and a rapidly expanding headcount, so a year ago Apple reportedly shifted its focus to developing the software to power self-driving cars. Other companies such as Lyft are also on the rise for developing self-driving cars.

"Apple appears to be taking the same route as Waymo/Google, which is to focus on the technology of self-driving cars while leaving vehicle production to established automakers", said Karl Brauer, an analyst at Kelley Blue Book. He also stressed on the fact that the automobile industry is now at a junction of three major changes - self-driving technology, electric vehicles and ride-hailing.

Apple is joining the self-driving auto race, but may need the help of a certain Elon Musk-owned marquee EV brand to do it. "We'll see where it takes us", he said. At one point, there were over 1,000 engineers working on the project.

Like this: