Published: Mon, July 17, 2017
Money | By Armando Alvarado

Ashley Madison reaches tentative settlement in class-action suit

Ashley Madison reaches tentative settlement in class-action suit

In 2015, Ashley Madison, adult dating site created to facilitate discreet, extramarital affairs, reported that its user databases had been leaked, revealing the details of up to 37 million users. The firm also sought to re-brand Ashley Madison past year with a slew of new adverts telling potential users to "find your moment".

In addition, the complainants say that the service "misrepresented that they had taken reasonable steps to ensure AshleyMadison.com was secure", and users were involved in the breach despite paying a fee to have their information permanently deleted from the website.

The firm also changed its name from Avid Life Media to Ruby in the same period in a bid to appeal to a more feminine audience.

If combined claims exceed the settlement monetary pie, funds "will be allocated on a pro-rata basis based on each claim's recognized loss as compared to all recognized losses for all claims", according to the deal.

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The release suggested that Ruby "denies any wrongdoing", but states that the parties have agreed to the proposed settlement in order to avoid uncertainty, expense and inconvenience associated with continued litigation.

When Ashley Madison did not comply, the data and information relating to over 37 million global users was dumped onto the internet.

Ashley Madison and sibling site "Established Men", which "connects ambitious and attractive young women with successful, generous men", are now part of a Canadian outfit called Ruby Corp which last Friday announced the settlement with a group of plaintiffs.

A settlement hearing has been set for July 21 before US District Judge John Ross in the Eastern District of Missouri. It will pay for, among other things, "payments to settlement class members who submit valid claims for alleged losses resulting from the data breach and alleged misrepresentations as described further in the proposed settlement agreement".

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