Published: Mon, July 17, 2017
Life&Culture | By Rose Hansen

Chance the Rapper drops surprise new song on 'struggling' SoundCloud

Chance the Rapper drops surprise new song on 'struggling' SoundCloud

It seems that through the power of the Twitter feedback and whatever backroom deals Chance and SoundCloud had, the website is now here to stay. If you are wondering why Chance is so interested in the company, remember, it's the streaming site that launched his career, and earlier this year the rapper invited only his most loyal SoundCloud followers to his carnival-esque Magnificent Coloring World event. It's unclear if Chance offered the company investment or some other kind of support.

Co-founder Alex Ljung said in a public interview at the Tech Open Air conference in Berlin this week that the company was fundraising, although he declined to comment on a rumour it was trying to raise $250 million. "Chance's takeaway is reflected in his tweet".

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The firm also changed its name from Avid Life Media to Ruby in the same period in a bid to appeal to a more feminine audience. A settlement hearing has been set for July 21 before US District Judge John Ross in the Eastern District of Missouri.

The 24-year-old musician and Young Thug dropped "Big B's" on the site, just days after the company was forced to lay off nearly 40 percent of its staff.

He wrote: "There's an insane amount of noise about SoundCloud in the world right now. In response to the rumours that their platform is shutting down, Soundcloud tweeted saying "*airhorn* Spread the word: your music isn't going anywhere. "And it's just that, noise". Your music is safe. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company. News that the cash-strapped music streaming platform was on its way out hit the news cycle, but signs are pointing to the fact that indie rap hero Chance The Rapper may have saved the day.

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