Published: Tue, August 08, 2017
Worldwide | By Gretchen Simon

Instagram Tests New Live-Video Feature To Drive Engagement, Ads

Instagram Tests New Live-Video Feature To Drive Engagement, Ads

The photo- and video-sharing app introduced live video in November, notes the post, and it has since seen "millions of people" use the feature.

No stranger to live video, Instagram wants to further engage users with fun offerings.

Many new features were added to the live broadcast since its launch like saving the live video, reacting to it and so on. Users can repeat this process throughout the broadcast and remove or add a guest (one at a time) at any point. Once the other person joins, the screen will be split in half.

Johnny Manziel interested in coaching if National Football League career stays dormant
He has coached at some clinics this offseason. "I know the situation that I put myself in". Manziel has made it known to teams that he's interested in returning to the NFL .

The viewers can also simultaneously view both the live broadcasts and comment on them as usual. Guests aren't permanent, and can be removed at any time - letting you stream with someone else instead.

"Facebook's users are captivated by videos on the platform", eMarketer analyst Monica Peart noted in a recent report. The Facebook-owned service today confirmed that it's testing a new way to stream live video. The company is testing the ability to co-stream with a small group of users, and the feature will be rolled out to all users in the coming months. It is announced that it will be rolling this feature globally in the next few months.

Like this: