Published: Fri, August 11, 2017
Money | By Armando Alvarado

Amazon moves to go up against Ticketmaster and sell concert, sports tickets

Amazon moves to go up against Ticketmaster and sell concert, sports tickets

While Reuters reports Amazon is engaging in conversations with venues, it also reports the online retail giant has approached at least one league about selling tickets on a secondary market similar to StubHub.

Amazon has had success with ticketing in Britain, where it has been selling seats to West End shows since 2015, even outselling Ticketmaster for some events, according to one of the sources, who owns venues in that country.

Because there is nothing Amazon doesn't want to be able to sell you, you could soon be looking for tickets to the big game or concert while adding everything else to your shopping cart.

Ticketmaster is now the exclusive seller of tickets for many top USA venues, generating $1.6bn in revenue from initial sales in 2016, according to estimates by research firm BTIG.

"The Seattle-based company sees the USA ticketing market as ripe for attack".

According to a report from Reuters, Amazon is exploring the possibility of collaborating with US venues to become an official ticket outlet. Would-be challengers have struggled to compete in the face of Ticketmaster's strong relationships with the operators of major USA sports stadiums, arenas, concert halls and other venues.

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Live Nation, which owns Ticketmaster, declined to comment on the news and Amazon failed to return a request for comment.

Reuters noted that Amazon once considered partnering with Ticketmaster, which was acquired by Live Nation for $2.5 billion in 2009, but discussions have "stalled over who would control customer data". In just the past few months, reports of Amazon getting into real estate, meal kit delivery, and other verticals have sent shares of companies like Zillow and Blue Apron down.

Part of the reason for this potential resistance comes from Amazon's likely reason for looking into the ticket sales market.

To gain venues' approval to sell tickets, Amazon could enlist allies among performers and sports teams.

Where Amazon might have difficulty moving forward in this potential endeavor is around customer data.

"It's all about Prime", said Brandon Ross, an analyst at BTIG.

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