Published: Fri, August 11, 2017
Hi-Tech | By Grace Becker

Today's Google Doodle Honors Hip-Hop's Anniversary By Letting You DJ

Today's Google Doodle Honors Hip-Hop's Anniversary By Letting You DJ

Jay Z's newest album 4:44 is a hip-hop comeback was welcomed warmly by millions globally.

On this day in 1973, Kool Herc was DJ and MC for a Bronx party. This means that Google is celebrating the 44th anniversary of the party where the DJ made the music.

When you click on the doodle, a video starts with an information piece on Hip Hop.

The logo was created by graffiti artist Cey Adams, and allows users to check out an interactive turntable to sample and mix classic tracks.

There are also different goals for you to unlock once you've laid your first record down, including having a go at scratching a record and mixing two records in the same key. This is present on the "O" written in the graphic.

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The company decided that they should decorate the logo to mark cultural moments and it soon became clear that users really enjoyed the change to the Google homepage. When you've picked your songs, you can customize the mix using slider controls. Google has provided slider controls too for this goal. Nevertheless, Google's Ryan Germick claimed that, this project is special since it was the most complex that Google has ever done.

Perla Campos, who also worked on the Doodle at Google, said, "We've never done a Doodle like this before, both because of the technical challenges and the many voices and collaborators we wanted to include".

The Doodle's executive consultant and partner Lyor Cohen, the former head of Def Jam Records and now YouTube's global head of music, details the birth of hip-hop further explaining the impact the music had on people and society. The aim was to choose which artists would be featured in the webpage.

Google's doodle celebrating the 44th anniversary will be running globally for the next 40 hours, featuring a narration of the history by Fab 5 Freddy, who used to host "Yo!"

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