Published: Sun, September 10, 2017
Sci-tech | By Carrie Guzman

Google is said to be close to buying HTC's smartphone business

Google is said to be close to buying HTC's smartphone business

After Google's not so profitable Motorola acquisition, the search giant is rumored to bein last stage of its takeover of HTC smartphone business. Those plans were said to be motivated by dwindling smartphone sales, following several unsuccessful product launches, and a hard start for the company's newer virtual reality headset business. HTC is the company that actually manufactured the Google Pixel smartphone and the original Nexus phone was also a HTC device. What do you think about this crucial strategic partnership, will it save HTC from the trap? or Google might find a new strategic partner to sell the brand in few months.

Google has used HTC as a contract manufacturer at multiple times in the past.

The report said that HTC's poor position financially and the desire by Google to flawless integration of software, hardware, content, network, cloud and AI was the driving force that pushed Google to have interest in acquiring some or all of the company. Its Vive VR business has been rumored to be for sale, and now its smartphone business appears to be on the block.

In August, a Bloomberg report hinted that HTC was looking at selling part of or all of its company.

HTC's statement indicated that the company is still positive about its overall smartphone shipments for the third quarter of 2017.

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The report seems fishy, since Google has already been down this road, but there's a reason why Google might be interested in HTC.

"The Edge Sense update will be rolling out to all HTC U11s The update is an opt-in program that will continue to grow as we look to flawless this experience", the company said.

HTC once found great success in the US, especially as a global smartphone maker. In 2011, Google bought Motorola for $12.5 billion in a effort to ramp up its hardware ambitions.

The result of the outcome of the negotiation is still unknown but one thing we can agree on is that Google needs its own hardware company if it plans to take on Apple.

HTC has recently launched a separate division for VR headsets. It's too early to say, but don't be surprised if a Google-owned HTC mobile unit ends up being sold to Huawei, Oppo or Xiaomi, I guess.

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