Published: Tue, September 12, 2017
Sport | By Gary Shelton

Warriors sell jersey patch for $20M per year

Warriors sell jersey patch for $20M per year

According to the report, the deal is worth $20 million per year, surpassing the Cavaliers' $10 million per year deal with Goodyear, making it the most lucrative patch advertising deal in National Basketball Association history. Its black and slate jerseys will have a white version of the logo.

Rakuten doesn't have a huge presence in the United States, but they're a massive company owning many smaller technology companies.

This isn't Rakuten's first dart at a big-time championship team, as the tech company inked a four-year deal with soccer titan Barcelona FC, worth a whopping $235 million over that span. "So we felt in order to grow our global vision, we had to be aligned with a global brand".

This will be the first season that the National Basketball Association allows jersey advertisements, which are restricted to 2.5 inches by 2.5 inches on the left shoulder of the jersey.

The deal with Barca will run from this season through the 2020/2021 season and cost the company a stunning $260 million.

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There is no league mandate on what type of jersey -logo, non-logo, or both -teams must sell.

Klay Thompson of the Golden State Warriors wears a jersey with a Rakuten badge.

"We love sports", Rakuten founder Hiroshi Mikitani told ESPN's Rovell. "We signed a partner we had never done business with before". Having its logo on Golden State's jersey will only help Rakuten, which is far less known stateside than in its native Japan, build name recognition in the U.S. The Warriors also will rename their practice facility the Rakuten Performance Center in addition to six other designations that go beyond the three-year deal. The Rakuten Kobo eReaders will become the Official E-Reader Partner of the Warriors.

ESPN's Darren Rovell first reported the agreement, noting it is worth $20 million annually, making it the biggest National Basketball Association jersey sponsorship contract to date.

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