Published: Wed, October 11, 2017
Hi-Tech | By Grace Becker

Tamagotchi 20th Anniversary Line Announced

Tamagotchi 20th Anniversary Line Announced

This marks the 3rd edition of Tamagotchi's 20th-anniversary re-release, but like the ones before it, it sports the same graphics and faceplates but comes in at half the size.

Nineties kids, rejoice! The makers of Tamagotchi announced on Tuesday that the popular pocket pet will be making its return.

The smaller Tamagotchi toy will be released in limited quantities on Nov 5 this year, as part of celebrations for the 20th anniversary of Tamagotchi in the United States, Bandai America said in a statement.

Nineties kids can still expect the same egg shape, pixelated screen, and packaging design as the original.

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Maths fans will have already realised that the first Tamagotchi went on sale in 1997, but the new ones being released this week will eschew any modern technology for a purposefully old school look.

Going on sale in the U.S. in November, the new set of Tamagotchi toys are smaller than the originals - they've shrunk in size by about 60% - but otherwise look and operate much like people in their late 20s and early 30s will remember.

"For many Generation X kids, the Tamagotchi device can be considered America's first and favorite digital pet", says Tara Badie, marketing director for Bandai America.

"It's such an honour to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations". The Bandai America brand family includes Power Rangers®, Dragon Ball®, Miraculous™ and Zak Storm™, among other boys, girls, preschool and hobby product lines. The company is headquartered in El Segundo, California.

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