Published: Wed, October 11, 2017
Money | By Armando Alvarado

Taylor Swift announces new fan app with 'Taymojis'

Taylor Swift announces new fan app with 'Taymojis'

Glu Mobile, the gaming company responsible for hits like Kim Kardashian: Hollywood and bombs like Nicki Minaj: Empire is at it again with The Swift Life, an app that's all about the one and only Taylor Swift. As a social network, instead of a freemium game, The Swift Life actually stands a chance at working out for Glu, considering Taylor Swift's ravenous fans. Direct engagement with Swift might even be possible. It will also let you listen to music and chat with other fans. The app store, which will see the debut of her proprietary app later this year, just in time to coincide with the publicity cycle for the artist's new album, Reputation, slated for November.

"We've worked closely with Taylor and her team to bring her creative vision to life", said Nick Earl, Glu's President & CEO, in a statement Wednesday.

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I'd be more alarmed at the appearance of such a self-centered app if we weren't already living in the year 2017. Or, as the special TSwizzle smileys and such will be called, "Taymojis". Though Kardashian is likely still high up on Swift's enemies list, the singer can't help but recognize brand-building genius at work.

"I think you guys are really going to like this". "I mean, I hope". This app either slightly modifies or straight up copy-pastes elements from Instagram, Facebook, Tumblr, and other social networks to create an "exclusive" arena in which Swift fans can look at photos of Taylor Swift and listen to Taylor Swift tell them things and sing songs. And it's on the house.

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