Published: Thu, October 12, 2017
Sci-tech | By Carrie Guzman

Apple is leaving an Augmented Reality window of opportunity for Microsoft

Apple is leaving an Augmented Reality window of opportunity for Microsoft

He also mentioned that whatever you saw on the market now, would not be to the satisfaction of the vast majority of people because of technicallogy limitations.

Cook's full interview, which focuses mostly on Apple's ARKit framework and the potential for augmented reality to change the way we interact with the world, is well worth checking out and can be read in its entirety over here. It doesn't enable anything that has never been done before in AR, but it is meant to greatly increase ease of development of AR applications for one of the most robust software markets in the world-the iOS App Store.

There are quite a few ARKit supporting apps on the App Store. The company officially introduced its ARKit in iOS 11 which has huge potential in achieving operations that were previously not practical. "Over time, I think [these features] will be as key as having a website", Cook said.

"It goes to what Apple is about - the integration of those two things, with the App Store on the server side", said Cook. But none have been advanced enough to compare to the experience of trying on a handsome matte foundation or tricky pair of pants in store.

Mazda ready for the next generation products and design language
Mazda has since released a few teasers for the concept and it does look like it is an upgraded version of the current Mazda 3. Sort of like how the Shinari Concept from 2010 first introduced us to the brand's current, much-loved Kodo design language.

Tim Cook suggests that the technology would transform everything ranging from shopping to fashion runways. But Apple does plan to support companies who might embark on such an endeavour, he said.

We do know that Apple has experimented with a number of prototypes but based on this information from Cook, Apple's Smart Glasses are still a ways off. "That will be a part of the shopping experience of the future, it absolutely will". But a "slicker" version of Google Glass isn't immediately forthcoming from Apple, Cook told Vogue. But Cook's statement to the newspaper means that Apple-branded smart AR glasses are just that - rumours. But the bloggers will have to wait a little longer. In an interview with The Independent, Cook said that now "the technology itself doesn't exist" to make augmented reality glasses "in a quality way".

Microsoft has continued to forge ahead, if far from aggressively, with numerous companies working on applications for the HoloLens, and some, like various European motor companies, even weaving them into their workflow.

"We want to be the best and give people a great experience. Something that you would see out in the market any time soon would not be something that any of us would be satisfied with".

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