Published: Thu, October 12, 2017
Money | By Armando Alvarado

Italian fashion house Gucci to go fur-free in 2018, says CEO

Italian fashion house Gucci to go fur-free in 2018, says CEO

"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.

Gucci's CEO Marco Bizzarri said: "Being socially responsible is one of Gucci's core values".

But the brand said it would now join an alliance of fur-free companies, adding it would sell off remaining accessories and clothing made with animal fur in a charity auction.

Bizzarri also thanked the Humane Society International and the Fur-Free Alliance for their work in helping the fashion house stop using animal fur.

'With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better'.

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He also emphasized the importance of transparency and the need for the evidence behind the accusations to be known, Nauert said. On Monday, Istanbul prosecutors summoned another Turkish national working for the US consulate to testify.

Gucci has become the latest fashion house to eliminate animal fur from its collections, starting with the spring-summer 2018 season.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. This is a group of global organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry.

Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers - especially younger generations - have become more sensitive to environmental issues, too.

Gucci will become part of the Fur Free Alliance, an global group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry. Gucci's new fur free policy marks a game-changer for the whole luxury fashion industry to follow.

Animal rights organization PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter.

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