Published: Fri, October 13, 2017
Hi-Tech | By Grace Becker

Target Expanding Google Express Voice Ordering

Target Expanding Google Express Voice Ordering

The Target team up comes just after a similar partnership with Walmart and Google.

Target is significantly expanding its partnership with Google, offering customers voice-directed ordering through a Google Home device or an Android TV - and soon through any Android phone or iPhone - and two-day delivery nationwide via Google Express.

Next time you need an emergency order of LaCroix, you can just ask a Google Home to order a case from Target. He adds that most people will probably interact with the voice shopping feature by way of Google Assistant on their smartphone - a feature Google is also announcing today.

"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google", Target's Chief Information and Digital Officer Mike McNamara said in a statement. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products".

This partnership will now enable the U.S. residents to order from Target via Google Express, and therefore Google Assistant and Google Home too.

Target is making a big move into Google Express.

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"That literally means you can lay on the couch, close your eyes and list out loud the Target items on your shopping list...and then Google and Target will take it from there", the company said in a blog post announcing the news, hopefully not encouraging potato types. Google Express also has plans for offering 5% discount to users who shop with Target REDCard along with free shipping.

Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours.

The latest beta version of the Google app has been released and gives us a glimpse into a few new features the company is developing for Assistant.

The other thing that Target is doing, following Walmart's lead, is adding the ability to link an existing Target account to Google Express.

To learn more, read this blogpost on Target's A Bullseye View.

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