Published: Ср, Октября 18, 2017
Hi-Tech | By Grace Becker

NBC And Snap Partner On New Digital Studio

NBC And Snap Partner On New Digital Studio

Snap has tapped NBCUniversal to form a joint digital content studio that will produce scripted shows for its image-sharing app, Snapchat. According to the two, the new studio's ownership will be split evenly between Snap and NBCU, and will be based in Santa Monica.

Lauren Anderson, who most recently served as senior VP of prime time programming at NBC, is now chief content officer for the digital studio. As part of the announcement, Snap and NBC also confirmed the first joint venture would be with U.S. independent film and TV producers Mark and Jay Duplass, and their new Donut creative studio.

This studio is the next big bet by Snapchat and its partners that producing content for mobile needs to be a dedicated effort outside of linear production.

Snap's head of content, Sean Mills, explained to Variety, "We fundamentally believe that mobile is a new medium".

The move comes about a year after Snap signaled its intention to create new original video offerings with the launch of Shows, a new category on its Discover platform.

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NBC Universal invested $500m in Snap's IPO earlier this year as part of a strategic investment and partnership.

Snap and NBC will be partnering with several content creators to produce new scripted programming for this new joint venture. The Duplass Brothers have produced, written, directed and acted in numerous film and TV series, including the recent HBO series, Togetherness and Room 104.

NBCU and Snap have equal stake in the venture.

Maggie Suniewick, president ofNBCUniversal Digital Enterprises, said: "This digital content studio is an extension of our already strong partnership and an opportunity to develop new IP and franchises for a mobile-first audience". Mark Duplass also confirmed that their show will be shot in the vertical-frame format, saying that it's going to be an "exciting process".

Anderson added: "By combining the best-in-class creative expertise of NBCUniversal with the broad digital reach of Snapchat, we have the unique ability to take mobile programming to the next level, creating compelling shows for both viewers and advertisers".

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