Published: Sat, October 21, 2017
Life&Culture | By Rose Hansen

AMC queuing up immersive 'Walking Dead' content in its new VR app

AMC queuing up immersive 'Walking Dead' content in its new VR app

The Walking Dead Season 8 premieres on Oct 23, same day as the USA, at 11.30am on FOX HD (Astro Channel 724), with repeats at 9pm.

VR takes you through the screen and into your favorite shows. The scene, produced by Moth + Flame, was directed by Greg Nicotero, an executive producer and special effects makeup supervisor on the series, and co-directed by Kevin Cornish.

Microsoft will continue to sponsor the preview of the next week's episode that airs at the end of each episode and also a livestream of "The Walking Dead" red carpet premiere event on Sunday in Los Angeles. There are also iOS and Gear VR versions.

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"When you get to the one where it's your last moment alive", said McKean, "it really starts to get to you". The show isn't quite as popular as it once was but the series' producers want to thank those that are still with the show in season 8's opener. The app's screening room includes "The Walking Dead" season 8 trailer, a segment wrapping ip "Into the Badlands" season 2, and a segment from "Ride With Norman Reedus".

Already a firm favourite of the series with multiple sponsorship deals, Microsoft has expanded its advertising on The Walking Dead TV series with a new ad format inspired by YouTube. The content will be available on any Android phone with the standard AMC VR app, and also on Daydream ready devices through a separate optimized app. AMC said it has more content queued up for the VR app, including new material for "The Walking Dead", "Into the Badlands", and upcoming anthology horror series "The Terror".

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