Published: Sat, October 21, 2017
Money | By Armando Alvarado

Japanese software company sues Apple over 'animoji' feature in iPhone 8

Japanese software company sues Apple over 'animoji' feature in iPhone 8

Weeks before the iPhone X is scheduled to be released, #Apple is being hit with a lawsuit over a feature on the company's 10th anniversary phone. The plaintiffs proceed to say that Apple wasn't unaware of the existance of an Animoji app - according to them, a corporation by the name of The Emoji Law Group LLC. was attempting to buy out the Animoji trademark in the Summer prior to the iPhone X launch. Animoji was a vital part when Apple announced its most advanced iPhone, which turns this into a massive battle between both companies. The fun messaging feature is actually quite complex, relying on computer vision and processing technology likely developed through acquisitions like real-time motion capture specialist Faceshift and facial expression analysis firm Emotient. Of course, that is if the courts allow the American company to keep it. Apple's chief marketing officer, Phil Schiller, said that the feature is a "great experience" that allows users to communicate.

Emonster owns an iOS app called "Animoji" that lets people send emoji that are animated in a loop like GIFs. This app costs $0.99 on Apple's App Store.

In a complaint lodged with the U.S. District Court for the Northern District of California, plaintiffs emonster k.k. and Enrique Bonansea, a U.S. citizen living in Japan, registered for the "Animoji" mark in 2014, reports The Recorder. The emojis featured in the app simply move and are not representative of users' facial expressions, but that isn't the point of the lawsuit. The Japanese company's CEO said that Apple already knew about Emonster's name. But when he refused to sell it, Apple still kept using the name.

According to The Verge, Apple filed a petition to strip Emonster kk of the trademark in September before it announced its new generation of iPhones. As noted by Apple, the Washington company "emonster Inc." did not exist at the time of the original trademark filing. So, basically, there wasn't anyone owning the name of Animoji.

Teacher hit with brick after confiscating student's phone
Williams, who was charged in the assault, later accused Watkins of choking her daughter while punishing her. Janice Watkins, 46, is a teacher at a PreK-8 school in Pittsburgh , Pennsylvania.

Emonster kk's lawsuit is demanding that Apple changes the name of their brand new feature and pay an unnamed sum on money for the "damages" it has caused.

"This is a textbook case of willful, deliberate trademark infringement".

Bolstering Bonansea's claim is the assertion that Apple in 2015 even removed a third-party app that made use of the Animoji name in response to a complaint from Bonansea.

People will be able to charge their iPhone X wirelessly, take pictures with an infrared camera, and unblock their phones with the Face ID.

Like this: