Published: Wed, December 13, 2017
Hi-Tech | By Grace Becker

Facebook opens AR platform and 'World Effects' to all developers

Facebook opens AR platform and 'World Effects' to all developers

AR Studio was introduced in April at Facebook's F8 conference as part of the Camera Effects platform, and since then, it's been in closed beta, with only about 2,000 brands and developers able to build on it. Called World Effects, this feature allows users to drop 3D objects using the rear camera and augmented reality, much like augmented reality features in Snapchat.

"We're going to make the camera the first mainstream augmented reality platform", said Zuckerberg when launching Camera Effects.

"We want artists, developers, brands and more creators to be able to build and share awesome AR experiences", writes Facebook director Ficus Kirkpatrick.

"World Effects technology enables you to drop 3D objects into your surroundings to capture and share fun moments with your family and friends", the Facebook post announcing the new feature reads.

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What's next for AR Studio?

Holiday cheer in Messenger camera Facebook is adding several holiday masks and effects, allowing users to create customised photos and videos. Other predefined messages include messages like love, heart and miss you.

Facebook is still trying to bring its vision for AR into the mainstream. This year, users can keep an eye out for new prompts from Facebook, making it easier for them to find events nearby. If you build on Facebook, you can theoretically reach billions. This means that Facebook is now jumping into the AR racing amongst other giants like Google and Apple. Its best bet might be opening the Camera Effects platform and World Lenses to Instagram where tons of people watch Stories.

World Effects on Messenger also seems to show how crucial augmented reality is right now.

Facebook has spent the last few months expanding the tools offered in the AR Studio.

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