Published: Mon, January 08, 2018
Life&Culture | By Rose Hansen

H&M Apologizes for Featuring Black Child in 'Coolest Monkey' Hoodie

H&M Apologizes for Featuring Black Child in 'Coolest Monkey' Hoodie

Popular fashion retailer H&M has been labeled "racist" and "irresponsible" after recently featuring a photo of a black child wearing a "coolest monkey in the jungle" hoodie on its United Kingdom website.

H&M did release an apology (via CNN) earlier today.

"This image has now been removed from all H&M channels and we apologize to anyone this may have offended".

Social media users were quick to point out that two other hoodies from the same manufacturer featured images of white children-one top featured images of animals and another had the slogan "survival expert" emblazoned across the front, according to WGHP. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues".

The image of the child in the hoodie appeared on the British version of the Swedish retailer's online store. "The entire narrative is a fail for 2018", said the Twitter user.

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H&M has not yet responded to HuffPost's requests for comment.

Still others said that the critics were reading too much into the image and being too politically correct.

Someone else wrote: "No doubt the H&M monkey hoodie photoshoot was organised with completely innocent intentions but in today's outrage society you have to triple check everything you do".

This is not the first time that a major company has been skewered for using racist or insensitive advertising.

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