Published: Sat, January 13, 2018
Worldwide | By Gretchen Simon

Cindy Crawford drinks Pepsi once again - with her son

Cindy Crawford drinks Pepsi once again - with her son

The handsome mother-son duo will be a part of the company's new "Pepsi Generations" campaign, which is "a celebration of the brand's rich history in pop culture for 120 years", according to a release. She climbs out of her red sports auto, wearing jean cut-offs and a white tank top, saunters over to a vending machine, pulls a quarter out of her pocket, and buys a cold Pepsi.

Crawford's modeling talents have not only extended to her son; her 16-year-old daughter Kaia Jordan Gerber graces the February cover of Vogue Paris.

More than two decades since Cindy Crawford made Pepsi the favorite soda for countless football fans, the 51-year-model will recreate the commercial that made her a part of pop culture history.

Bill Bill Cosby left has dinner with childhood friend Ed Ford at an Italian restaurant in Philadelphia
Bill Bill Cosby left has dinner with childhood friend Ed Ford at an Italian restaurant in Philadelphia

PepsiCo spokespeople declined to identify the agency behind the Super Bowl ad, but people familiar with the matter said it was handled by PepsiCo's in-house agency, Creators League. A couple of years ago it replaced the people with emojis on giant Pepsi bottles for its PepsiMoji campaign. Pepsi Generations comes to life at the point of purchase with the limited-time introduction of retro packaging as well as the return of the Pepsi Stuff loyalty program. "I hope it gives people that warm, fuzzy feeling". As though you even needed a reminder, Crawford is as stunning as ever, 26 years after the original advertisement aired. "I said, 'Your time will come, honey, don't worry.' I think it would be fun for her to get to really re-create my original spot". "And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him", she told Fox News. It's exactly that sense of family and love that led Crawford to reunite with Pepsi for a new commercial.

"I don't know if the shorts would still fit but this time we didn't want to bring them back because the commercial is about passing onto the next generation, it was a nod to the old commercial without wearing the exact same outfit", Crawford told People. One reporter said Cosby shook her hand and said, "Please don't put me on #MeToo", the social media movement denouncing sexual assault. Justin Timberlake headlines the halftime show.

Huawei's AT&T USA smartphone deal collapses
AT&T has reneged on Huawei's first distribution deal with a USA carrier, leaving the firm's expansion ambitions in tatters. Yu said 90 percent of all smartphones in the country are sold through telecommunication carriers.

Like this: