Published: Sat, January 13, 2018
Life&Culture | By Rose Hansen

Coolest Monkey In The Jungle: H&M Stores Destroyed Despite Apology

Coolest Monkey In The Jungle: H&M Stores Destroyed Despite Apology

Innocent shoppers were forced to flee as activists swept through the stores, which included Africa's flagship H&M stores in the upmarket suburb of Sandton, Johannesburg. "Police had to intervene and dispersed the group of protesters by firing rubber bullets", Colonel Lungelo Dlamini said.

Social media users also reported protests at other stores in Johannesburg and Pretoria.

In Menlyn‚ protesters threw clothing around but nothing had been reported stolen. "No arrests have been effected so far‚" said Dlamini.

H&M stores in South Africa were trashed by Economic Freedom Fighters (EFF) protesters on Saturday over a allegedly racist sweater ad.

Television footage showed clothing in one of the South African stores scattered everywhere. The H&M signage outside the shop had been broken and red fragments were still on the floor.

Menlyn Park shopping centre management will release a statement in due course.

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'The extent of the damage is not yet known since the store has closed and store personnel have left'.

"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)". We continue to monitor the situation closely and will open the stores as soon as the situation is safe again.

"We're not going to leave".

The company told Huffington Post: "By a positive image we mean that we use a mix of models with different ethnic backgrounds in our campaigns".

Some Twitter users alleged that the EFF had already caused chaos at the Kolonnade Mall.

World-renowned clothing brand H&M recently came under fire after an item in their United Kingdom online lookbook featuring a young Black male model wearing a hoodie labeled "coolest monkey in the jungle" went viral. The skirmishes on Saturday are part of the EFF's protests against the retail giant.

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