Published: Sat, January 13, 2018
Worldwide | By Gretchen Simon

Dangerous 'Tide Pod Challenge' latest online teen trend

Dangerous 'Tide Pod Challenge' latest online teen trend

Four adults with dementia have died from eating laundry detergent pods, while two children have, according to data released past year by the Consumer Product Safety Commission. ABC News reports that 10 deaths have resulted since the highly-concentrated doses of detergent became available on the market.

After the "Mannequin challenge" and "Invisible Box challenge", a new kind of stunt is all the craze in social media at the moment - the "Tide Pod Challenge", except the challenge is highly risky and can get you hospitalized.

The video above opens up with a young man sticking a fork into a detergent pod and then sticking it into his mouth.

Dubbed the "Tide Pod Challenge", the Consumer Product Safety Commission says the trend has teenagers eating a toxic mix of ethanol, hydrogen peroxide and polymers.

The phenomenon is suspected to date back to 2015 when online satire publication The Onion published an article from the perspective of a toddler determined to eat a red-and-blue detergent pod.

The warning was prompted by a KSHB report from Phoenix, Arizona, in which toxicologist Dr Frank LoVecchio said doctors have seen multiple cases recently where teens intentionally consume the pods.

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The latest trend, though, goes well beyond that, as teenagers know full well what they are eating.

Eating highly-concentrated detergent pods can also cause diarrhea, vomiting and breathing difficulties if it finds its way to the lungs.

'No one should be putting anything like that in their mouths, you know?' In extreme cases, the pods can be "life-threatening".

Procter and Gamble, the makers of Tide Pods tell ABC News that the pods should not be played with no matter the circumstance.

A spokesperson for Tide says their trendy packets are only meant for cleaning.

After each use, completely close the container, and immediately store the container in an appropriate location out of reach of children.

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