Published: Sat, January 13, 2018
Sci-tech | By Carrie Guzman

Mark Zuckerberg posted about Facebook changes. It's already cost him $4.5b

Mark Zuckerberg posted about Facebook changes. It's already cost him $4.5b

It's not our choice; rather, Facebook is changing its algorithms to show users more posts from people they know, and fewer from companies, brands and news outlets.

If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. Spoiler: the News Feed will show you less news and videos and more posts from people you interact with, or posts that would generate engagement, the positive kind.

Zuckerberg said the measure became necessary to prevent public content from overcrowding user's news feed and preventing them from staying connecting with people.

This means Facebook's more than 2 billion monthly users can expect to see more from their family members and friends.

Based on this, we're making a major change to how we build Facebook.

Mr Zuckerberg initially dismissed criticism of how the site was used in the aftermath of Donald Trump's victory, but has since pledged to make changes. People will likely spend less time on Facebook as a result, the company says.

The idea is to help users to connect with people they care about, not make them feel depressed and isolated. Zuckerberg believes passively watching videos may not be as good even if they are informative or entertaining. But apparently it's too much for users to handle, according to Facebook.

The Menlo Park, California-based company has kept revenue growing by consistently selling more advertising in its news feed, striking partnerships with media companies to distribute their stories, and including more video postings, which draw higher ad rates.

But experts claim this is just another money-making scheme for the site, pushing companies to buy more adverts to get user attention.

Saudi women attend a football match
It may be one of the hottest nations on earth but cultural shifts in Saudi Arabia traditionally come at a glacial pace. The exhibition was held in the less conservative port city of Jeddah and focused on fuel-efficient cars.

'And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people'. Press Association analysis of data from Newswhip found that engagements - a combination of reactions, comments and shares - with content from United Kingdom publishers' sites fell dramatically across 2017.

Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.

A recent article in Perspectives on Psychological Science concluded that already lonely people who use Facebook and other social media as a substitute for real-life relationships tend to end up feeling more isolated.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuckerberg wrote.

"It feels like every year, businesses, publishers, and other Pages need to open up their wallet if they want anyone to see their updates", she said. Investors are concerned that this could hit Facebook's advertising figures. And it's a lot like when Facebook published a set of "core values" that year to emphasise that "friends and family come first".

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.

Facebook said it quickly shut that capability down.

To cement the unholy legacy, Facebook's hordes of lawyers and its top executives continue to claim Facebook is not a media company and therefore should not be regulated in any way.

The move away from news-related content may be a way for Facebook to step back from the political debate, which brings up issues known to ruin family get-togethers.

Facebook took a look at their mountain of data and made that decision for you, replacing publisher content with something that evokes ever-more extreme emotions rather than serious interest in what is actually happening around you.

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