Published: Thu, January 18, 2018
Hi-Tech | By Grace Becker

WhatsApp Business Is Now Official

WhatsApp Business Is Now Official

WhatsApp Business, a new app aimed at businesses connecting with customers via WhatsApp has been launched on Play Store.

The free business app has launched in five markets - the USA, UK, Italy, Mexico and Indonesia, and will "roll out around the world in the coming weeks". Now the app is made official and it's launching for Android in 5 countries to begin with, with a roll out "around the world" in the coming weeks.

Which will help customers with useful information such as a business description, email or store addresses, and website.

The app also offers messaging stats, with metrics such as how many messages have been read, while businesses will also receive a special "confirmed" business account to verify legitimacy for its customers.

It announced in 2017 that it would start looking at adding and testing out new business features on the app, some of which are already in use by companies today.

WhatsApp says people will know when they're talking to a business because these accounts will be listed as "Business Accounts".

Glassics is a fashion eyewear company that tested WhatsApp Business first-hand to message customers quickly and build personal relationships with them. "Over time, some businesses will have Confirmed Accounts once it's been confirmed that the account phone number matches the business phone number", WhatsApp said.

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Here, chatbots - machine learning and artificial intelligence powered software - respond to customer messages in Messenger conversations, enabling users to get updates on delivery times and other services from a range of businesses.

With WhatsApp Business, the Facebook-owned social messaging platform wants to give businesses more controls as how to how they communicate with their customers.

Facebook bought WhatsApp, a pun on the phrase "What's up?", in 2014 for $19 billion, attracted by the size of its user base.

People can continue using WhatsApp as usual as there's no need to download anything new.

WhatsApp For Business was launched previous year as a way to help small businesses connect with their customers.

However, that was a closed beta.

"WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way", the company said. However, as quoted earlier, nothing would change for the general WhatsApp users except for having business-related accounts on their WhatsApp.

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