Published: Tue, January 30, 2018
Money | By Armando Alvarado

Now you can reserve your sunbed

Now you can reserve your sunbed

There are, sometimes at the break of dawn, to put their towels on sunbeds in a bid to reserve them.

The Sun tabloid splashed the story on its front page Monday, showing a poolside lounge chair draped in a Union Jack with the headline "Brits beat Germans by booking sunbeds".

After hearing the news, Tanit Koch, editor of Germany's biggest newspaper, Bild, took to Twitter and cheekily wrote: "Zis means war", accompanied by a gun and sunshade emoji. The company has also trialled a service allowing guests to pick a specific room for €30 a week.

But it might become a thing of the past - because some holidaymakers are being given the chance to reserve sun loungers in advance.

It will test the service at three of its own-brand hotels in Lanzarote, Gran Canaria and Fuerteventura from the end of February.

FRANKFURT-British tourists perennially frustrated by forward-thinking Germans bagging prime locations by the pool will now be able to reserve their favoured spot even before boarding the plane - albeit at a price.

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Thomas Cook said it expects the service to be popular with families who want to make sure they can spend more time together. The pool plans will include a compass that indicates when loungers will be covered in shade.

Thomas Cook managing director Chris Mottershead said: "Traditional package holidays are a thing of the past". Holidaymakers today want to personalise their package, mixing and matching the elements that best fit their needs and lifestyle.

Choose Your Favourite Sunbed will cost 25 euros per sunbed per stay.

Yet bear in mind that's €25 per sunbed, so the costs could quickly add up for a family or a group - and while you might sometimes pay a few quid to hire a sunbed at the beach, this is essentially an extra cost for something that's previously been free.

"Only 10% to 20% will be bookable; for those customers that don't want to pay, and want to go down in the morning and see what's there, they can still do that".

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