Published: Mon, March 12, 2018
Sci-tech | By Carrie Guzman

Apple Acquires 'Texture', a Digital Magazine Subscription Service

Apple Acquires 'Texture', a Digital Magazine Subscription Service

Today, Apple has announced that it is signing an agreement in an attempt to acquire the digital magazine subscription service Texture by Next Issue Media LLC.

Texture is owned by Next Issue Media, a joint-venture between the publishers Condé Nast, Hearst, Meredith, Rogers Media and private equity firm KKR.

Texture - formerly known as Next Issue Media - aims to be a virtual newsstand that gives readers access to roughly 200 magazines, including the Atlantic, Bon Appetit, Martha Stewart Living, and Vanity Fair, for $9.99 a month.

Apple is buying the company behind the "Netflix for magazines" idea.

There is no word on what Apple intends to do with the purchase. It replaced that with the more comprehensive Apple News service a couple of years ago.

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The Texture app is available for iPad, iPhone, Android devices and Amazon Fire tablets.

Cue said Apple has always taken a more aggressively hands-on approach, setting up strict guidelines and rigorously reviewing each app seeking distribution through the App store.

By purchasing Texture, Apple now has a magazine subscription service to accompany its Apple Music online streaming service as it continues to invest in software subscription offerings to augment its core business of selling iPhones and Mac computers.

USA tech giant Apple is buying magazine aggregating service Texture from a consortium of publishers including Rogers, for an undisclosed sum. "The Texture team and its current owners could not be more pleased or excited with this development". While Facebook and YouTube rely nearly exclusively on software tools to decide what news people will see - Facebook fired its news curators in 2016 - Apple has a human editorial team for Apple News, the company's news aggregator app that comes pre-installed in smartphones. "We could not imagine a better home or future for the service".

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