Published: Tue, March 13, 2018
Life&Culture | By Rose Hansen

'Flava in Ya Ear' Rapper Craig Mack Dies at 47

'Flava in Ya Ear' Rapper Craig Mack Dies at 47

Craig Mack, the NY rapper who scored a 1994 hit with Flava in Ya Ear, has died of heart failure, aged 46.

He was in SC, and reportedly passed away due to natural causes, TMZ reports. The song received a Grammy Award nomination for Best Rap Solo Performance at the Grammy Awards in 1995, but it lost out to Queen Latifah's "U.N.I.T.Y".

After Mack left Diddy, he released a second album, "Operation: Get Down" in 1997 but left the music industry and devoted his life to religion. Toney told the Daily News he met with Mack as recently as last week. Craig's booming voice and unorthodox style, combined with producer Easy Mo Bee's futuristic Funk, were truly a brand new sound for a time in which Hip-Hop was undergoing a profound shift.

Fellow artist DJ Scratch shared a tribute to Mack, writing on Instagram: "I just got a disturbing phone call. It was something I wanted people to enjoy, but it was cut short because he was very religious and wanted to go to church".

"God bless my friend".

Bad Boy Records was founded in 1993 by Sean "Puff Daddy" Combs and Flava In Ya Ear was the label's first release.

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Mack grew up in Brentwood, Long Island, and recorded his earliest work as MC EZ.

The hip-hop mogul considered Mack and Notorious be the foundation that started Bad Boy Entertainment.

He noted that Mack, having struggled with illness for some time, was "prepared for whatever comes, to go home to the Lord. He wasn't scared. He was ready". "I wanted the world to know the talent he had".

Following Mack's death, the rapper Erick Sermon tweeted: "I'm devastated. we just finishing up his new album".

Speaking of the two on MTV Raps (via the Daily News), he said, "This is my life here".

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