Published: Thu, April 12, 2018
Life&Culture | By Rose Hansen

Hulu, Spotify team up to offer bundle package

Hulu, Spotify team up to offer bundle package

This information is the result of a Bloomberg report that said that the new version of the Spotify app for mobiles will offer an improved users experience, which is rumored to mean an extended functionality, a simplified interface, or the removal of some of the limitations. An announcement is expected within a couple weeks.

While Spotify relies heavily on paid subscribers for the bulk of its revenue, the role of the free user can not be underestimated. Stockholm-based Spotify had 157 million user at the end of 2017, including 71 million paid subscribers.

Though many consumers are already developing their own bundles of streaming options, analysts have speculated about a "rebundling" that could take place across the industry in which streaming video services are offered together. Meanwhile, roughly 48% of Hulu subscribers consider content variety "extremely important", with almost 28% saying it's "important". Technology giants Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market.

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To get there, the company is starting a pilot program in share "curb usage" data across all modes of transportation.

The companies said Wednesday that a $12.99 per-month plan will get you access to Spotify's ad-free music streaming service and Hulu's basic package that allows you to stream TV shows and movies with some ad breaks. This makes business sense for Spotify - if free users could pick and choose songs on mobile, why would they ever pay? - but when the new version arrives, "free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists".

Last week, Spotify announced that they will be sharing some big news at an event on 24 April this year. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers.

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