Published: Wed, May 16, 2018
Hi-Tech | By Grace Becker

Amazon introduces special Whole Foods discounts for Prime members

Amazon introduces special Whole Foods discounts for Prime members

Amazon on Tuesday introduced a new 10 percent discount on Whole Foods sales items. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores.

Amazon CEO Jeff Bezos last month disclosed the number of Prime members publicly for the first time, saying the program has more than 100 million members globally.

The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too.

Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.

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Amazon has fired another shot across the supermarket industry's bow. Amazon has launched free two-hour delivery from Whole Foods through its Prime Now service in 10 cities, has Amazon lockers for package pick up at Whole Foods, and is selling Amazon products in stores. That could be a lure for Prime members who already shop Whole Foods, but could push price-conscious shoppers further away from the chain, given its existing reputation for high prices.

The discount program is Amazon's latest effort to connect the two companies.

Inc and Whole Foods Market are up to a surgical strike in the already savage grocery price war. "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired previous year. Amazon cut prices on many items at Whole Foods upon completing the acquisition past year, as part of its broader push into physical retail stores. The move comes less than a year after Amazon announced plans to acquire Austin-based Whole Foods for $13.7 billion.

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