Published: Thu, May 17, 2018
Money | By Armando Alvarado

YouTube Will Now Publish Music Credits On Videos

YouTube Will Now Publish Music Credits On Videos

Today, the company will vastly increase the way it credits videos containing music - adding artist, songwriter, label, and publisher details to more than half a billion videos, the company shared on its YouTube For Artists blog. Where possible they will also provide links to the artist's official channel and the song's official music video. Credits can be accessed through the "Show More" button.

Why YouTube has waited so long to present this music discovery feature is anyone's guess (Shazam anyone), but here it is. Even before the announcement, several artists, including John Mayer and songwriter Ross Golan, expressed the importance of crediting everyone who worked on a given song. It also added a new trending chart that will "essentially preference new music and will be updated multiple times a day to provide a near-real-time view of what is truly the hottest, has the highest trajectory, on the platform", YouTube's head of label relations Stephen Bryan told Billboard. YouTube reached a settlement in 2016 with the National Music Publishers Association (NMPA) to pay royalties to songwriters.

This data is being fed into YouTube's Content ID technology, which ultimately allows copyright owners to identify and manage their content. "We do have melody match tech that matches videos directly to musical compositions, but the quality of the metadata is still being improved.This will be an area for us to continue working with the industry and ultimately expand to covers etc". This is due to the overall lack of online data, but new partnerships between labels, streaming services, publishers, and licensing societies are helping alleviate this.

YouTube launches subscription music service, renames Red YouTube Premium
Except that YouTube Red will now be known as YouTube Premium since it covers both music and video. The new YouTube Music app is soft-launching on Tuesday, "and then spread slowly thereafter".

"Music in this video" is now available on all YouTube videos now.

Björn Ulvaeus of Abba noted, "The songwriter is every bit as important as the artist and deserves recognition".

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