Published: Sun, June 10, 2018
Money | By Armando Alvarado

KFC To Test Vegetarian Alternative To Famous Original Chicken Recipe

KFC To Test Vegetarian Alternative To Famous Original Chicken Recipe

KFC plans to sell a vegetarian equivalent of its famous chicken.

The U.K. arm of the storied fried chicken chain is putting the idea to the test with a meatless offering that promises all the secret herbs and spices without the company's best-known ingredient.

KFC itself has a seven-year initiative to achieve such a cut in the calorie count of its servings in Britain, and said its work on vegetarian "fried chicken" was part of that.

Meat-free chicken will feature the same spice blend of the real chicken, but will be part of a drive for healthier food at the chain.

KFC UK told Foodbeast that it is still working on the recipe and plans to test it with customers this year and launch the product next year. The strategy is in response to new British government guidelines urging adults to adhere to 400 calories at breakfast and 600 calories for lunch and dinner.

Is it still KFC without the chicken?

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Some 14% of US consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group.

Kentucky Fried Chicken may just have to change its name to Kentucky Faux Chicken.

In a statement, KFC said the recipe "is still in its very early stages, and so the options we're exploring in our kitchen are still top secret".

The company turned to its head of food innovation, nutritionist Victoria Robertson, to explain the company's plan for its creation. "That's why we're looking into vegetarian options".

USA customers may have to wait a bit longer.

We always look to respond to the latest changes in lifestyle and dining habits of our customers and a key part of that for our business in the United Kingdom is offering lighter options and more choice. "We're talking about millions of people dramatically changing their diets".

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