Published: Tue, June 12, 2018
Life&Culture | By Rose Hansen

Wendy's Serves Sass to IHOb Over Name Change

Wendy's Serves Sass to IHOb Over Name Change

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif.

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll).

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day. "B-hold! #IHOb", the company said in its tweet. What that chain didn't tell people was what the letter "b" would stand for.

Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers. "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too".

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IHOb was quick to respond, tweeting back, "All in is all we know".

Steak-umm, a maker of frozen sandwich meat, chose to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

Still, IHOb's bigger goal appears to have been achieved: To get consumers talking about the brand.

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef.

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