Published: Tue, June 19, 2018
Hi-Tech | By Grace Becker

YouTube’s Music Streaming Service Takes Aim at Spotify

YouTube’s Music Streaming Service Takes Aim at Spotify

YouTube will be shutting down its YouTube Red subscription service, and replacing it with two new subscription offerings.

YouTube Music is a "reimagined mobile app and brand new desktop player [.] designed for music" according to Google. The new music app is set to include the official versions of millions of songs, thousands of playlists, studio albums, music videos, and artist radio. "As part of ongoing enhancements to the member experience, today we're excited to announce that YouTube Red is becoming YouTube Premium!".

After confirming last night that YouTube Music Premium and YouTube Premium are both coming soon, Google has now provided more info on its official YouTube blog. However, existing YouTube Red customers will continue to get access for US$9.99 per month.

First, understand that YouTube Music is still free, with ads.

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Google has been busy making sure that YouTube Red (now YouTube Premium) is a true Netflix rival, adding some decent premium programming.

On Tuesday, Google launched a premium version of its tremendously popular YouTube Music service, which costs $9.99 per month. YouTube Premium will still offer ad-free YouTube and access to original content. And the service's home screen will dynamically adapt based on users' preferences, history, even location (for example, you'll be offered some blood-pumping music while at the gym). For Complex News, I'm Frazier, and for more stories like this, keep it locked right here to Complex on YouTube. Users will also get access to the entire library of YouTube Originals. You also won't be able to download music for offline listening on this tier either. After this, it will spread Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.

After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music. If you don't pay for any of these services you can still use the YouTube apps but will miss out on the features listed above in the price plans. YouTube says they look forward to more expansion throughout this year and beyond.

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