Published: Wed, June 20, 2018
Life&Culture | By Rose Hansen

AMC Theatres Introduces $20 Monthly Subscription Plan to Compete With MoviePass

AMC Theatres Introduces $20 Monthly Subscription Plan to Compete With MoviePass

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in.

AMC said Wednesday that members of its rewards program will be able to see up to three movies a week for $19.95 per month as part of its Stubs A-List tier.

MoviePass and AMC have feuded in the past over specifics regarding MoviePass access to AMC theaters and even went so far as to take some AMC theaters out of the MoviePass cache. But subscription services are popular among Millennials, who have proven hard for theaters to attract. Since MoviePass slashed its monthly fee, questions have mounted over the long-term viability of its economic model.

MoviePass officially has some competition. Aron foresees the membership price going up or down depending on the marketplace.

Corey Lewandowski mocks child with Down syndrome taken from mom at border
The president has doubled down on his stance, maintaining the policy while falsely spewing blame at congressional Democrats . The two then shouted over each other.

Added Aron: "Other discounters, by contrast, will continue to be hemorrhaging cash". CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation. Monthly movie ticket subscription rival MoviePass doesn't allow its members to purchase large format or 3D tickets, just 2D.

Conversely, the MoviePass unlimited plan is still cheaper at $9.99 per month to see one movie a day, though the company has recently implemented cost-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film.

"We expect to see a surge in demand for Imax tickets from this exciting new program, which should drive incremental revenue to Imax theatres by offering consumers - for the first time - the freedom to experience blockbusters such as Jurassic World in Imax over standard offerings for no additional upcharge", said Imax CEO Richard L. Gelfond.

Like this: