Published: Sat, June 23, 2018
Life&Culture | By Rose Hansen

Amazon may have spilled the beans for Prime Day 2018

Amazon may have spilled the beans for Prime Day 2018

Amazon's U-K site reportedly released an image showing this year's Prime Day to be Monday, July 16.

Prime Day features deals on a wide range of products that are exclusive to Prime members. Amazon has also offered a small discount to users in the past, in an attempt to boost its subscriptions numbers before the big day, so it's worth waiting if you don't already have a subscription.

Previous Prime Days, though, didn't have to compete with the World Cup for people's attention-and the second Tuesday in July will have soccer fans worldwide glued to the set watching the semi-finals. On Thursday, online retail giant Amazon may have accidentally let slip when its perennially popular Amazon Prime Day would be in 2018. Last year, Prime Day began on July 10 at 9pm Eastern / 6pm Pacific in the United States, and ended on July 11 at 3am Eastern / 12am Pacific.

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The retailer did not say whether the leaked date is the official day of the event. Eastern and ended at midnight Pacific time, Prime Day 2018 is expected to start midday on July 16th and end on July 17th at midnight, closing out 39 straight hours of sales in the United States. It detailed that Prime Day "starts at noon, 16 July" and that it will be "an epic day (and a half) of deals". Prime Day has sparked off something of a bidding war among various retailers, as stores vie for shoppers' attention.

Amazon launched Prime Day in 2015. TechRadar also thinks Amazon will reduce prices of other services like Audible. Last year, the event lasted for 30 hours. In years past there have been some great deals on cord-cutting tools like the Fire TV and Roku Players.

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