Published: Sun, July 01, 2018
Hi-Tech | By Grace Becker

Google’s Plan to Tackle Games Industry in the Works

Google’s Plan to Tackle Games Industry in the Works

This makes sense, given the reports' claim that Google's hardware would be linked in some way to the streaming platform. The report notes that the firm spent recent trade shows like GDC and E3 gauging potential interest from developers, and notes that Google could even be interested in buying out game studios outright. Google is now gauging interest in their planned streaming platform while also looking to "woo" developers and discuss possible acquisitions. Yeti could "work either on Google's Chromecast or possibly a Google-made console still being developed, according to people with knowledge of the project", that article states. There have been whispers about the project, codenamed Yeti, since February of this year when The Information reported it. It will work much like Nvidia's GeForce Now, which effectively offloads the compute-intensive tasks to its own servers, so you can play big games on your laptop with low-end specs. Especially since the company is now committed to building hardware like the Google Home speakers, or the Pixel smartphones.

Interestingly, one of the sources teased Kotaku and asked its reporter to "imagine playing The Witcher 3 within a tab on Google Chrome". Sony's PlayStation Now initiative continues to chug along, with rumors that Sony will be introducing a download-and-play option later this year. In fact, Google has hired top game developers and marketers from EA, PlayStation, and other similar firms recently. And Google has a long history of hiring game developers for projects that never quite materialize.

Kotaku also points to the ongoing issues with video game streaming, specifically the effects of slow internet speed that make it hard to download large chunks of gaming data.

Cristiano Ronaldo hailed after Edinson Cavani incident
In contrast, Uruguay march on with arguably the best defence in global football and one of the best strike pairings anywhere. French youngster 19-year-old Kylian Mbappe was the hero of this match after netting two goals for his side.

Regardless, gaming would open another area for Google and Microsoft to compete on, while Sony of course uses Android and creates Assistant devices.

Google themselves are now not responding to requests for comment, but Kotaku points out that the search giant did snap up former Sony head Phil Harrison in January of this year.

Google has a history of skirting close to launches and then pulling back, so whether they're really serious about jumping into launching a cloud gaming service is the big question.

Like this: