Published: Thu, November 15, 2018
Life&Culture | By Rose Hansen

IT'S HERE! Watch the new John Lewis Christmas ad

IT'S HERE! Watch the new John Lewis Christmas ad

John Lewis and Waitrose employees were given the first opportunity to share the two minute and 20 second ad at 6am on Thursday before its launch on the store's social media channels, its website and in shops at 8am.

That little boy is Elton John, finally ending months of speculation that he the musician is, indeed, the star of John Lewis's latest festive blockbuster.

Every year, the entirety of the United Kingdom waits for the new advert to be released and this year, the company have gone all in with an Elton John inspired video.

The advert is titled "The Boy & The Piano" and chronicles Elton's life from childhood where he actually gets his very first piano all the way to the present day.

"Think back to all of the Christmases that you have enjoyed over the years - I'm sure there is one very special gift that stands out above all others". And as well as watching the advert, people will be able to step into the set of the commercial at John Lewis' flagship store on Oxford Street.

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THIS year's John Lewis Christmas advert stars Sir Elton John and tells the story of why some gifts are more than just a gift.

The ad first airs on television tonight at 9.15pm during ITV's Dark Heart.

Elton John soundtracks this year's festive commercial... watch it here.

The shop, along with 14 further shops across the United Kingdom, will also have a Yamaha piano for customers to play.

It tells the story of Sir Elton's career tracing it back through the decades through stadium tours and private jets before going back to him playing the piano in a pub and performing in a school recital. While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas.

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